Leading ag retailer Pinnacle Agriculture Distribution has announced a strategic partnership with The Climate Corporation, with the goal of making more data driven digital tools available to farmers through the Climate FieldView platform.
Agriculture represents 10 percent of global GDP, but is the least digitized industry in the world, according to the MGI Industry Digitization Index launched by the McKinsey Global Institute. Despite this, it is agtech solutions that will be called upon to see the world fed by 2050.
When polled at Global AgInvesting New York 2017 in April, conference attendees were asked, “In the next five to 10 years, how will agtech and data influence your decision making?”
Sixty-eight percent of attendees responded: “It is the future and those who are not on board are behind.” Clearly reflecting that a vast majority of investors rank data driven agtech innovation as at least “important,” with nearly 70 percent seeing the space as “the future.”
Amid such a landscape, The Climate Corporation’s mission since its launch in 2015 has been to provide the digital tools that will help farmers increase their sustainable productivity. The company’s FieldView™ platform collects and stores data, analyzes crop performance, and helps farmers optimize their inputs. At this time, it is currently being used on more than 60 million paid acres across the U.S, Canada, Brazil, and Europe, and has rapidly grown to be the most broadly connected platform in the industry.
Meanwhile, headquartered in Loveland, Colorado, Pinnacle Agriculture is a leading multifaceted retailer and wholesale distributor operating through the Pinnacle Agriculture, Sanders®, AgVenture® Pinnacle, and Meridian Agriculture Distribution™ brands. The company is active in seed production and sales, agricultural chemical distribution, bulk handling of fertilizer, precision ag services, and general farm merchandising.
“Together with Pinnacle, we can provide farmer customers with superior service and agronomic solutions to help them get the most out of every acre,” said Mike Stern, CEO of The Climate Corporation and Head of Digital Farming at Bayer. “This collaboration further solidifies our commitment to accelerate digital ag innovation and help farmers harness their data to maximize all their management decisions.”
Through this partnership, Pinnacle will be able to offer its farmer customers services not only through its own OptiGro precision ag tool, but will be able to provide even greater yield certainty and greater return on investment with The Climate Corporation’s FieldView platform.
“Climate FieldView is another tool in Pinnacle’s robust toolbox,” said Rob Marchbank, CEO of Pinnacle. “With the foundation of strong, lasting relationships built locally, we are committed to bringing farmers strategic options for how to continue to optimize their farming operations.”
– Lynda Kiernan
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